Leasing is the major product of the Shopping Centre Industry. Centres are built for the specific purpose of finding the ideal Anchor tenant then filling the GLA (Gross Leasable Area) of a Centre with the best possible mix of tenants. SoundRock have a dynamic team of Leasing Consultants headed up by Mellisa Berman, the Retail Leasing Manager. The team work from a huge database (using specific software now available) mostly of tenants previously successfully accommodated in one or more other Centres. SoundRock are always seeking new tenants to add to their database.

Effective Leasing requires a combination of good administrative and selling skills. Fortunately in an age when IT has taken data capturing to entirely new levels, much of the drudgery has been removed from the data capturing process, allowing SoundRock’s team even greater freedom to be creative in their selection of tenant mixes. They also have more time in which to seek out new tenants. SoundRock recognized at an early stage of building their business, that the Leasing Agent or Consultant is the most vital link in the Shopping Centre Industry chain. All SoundRock’s Consultants are carefully trained to fully understand and apply the data contained in the Leasing Agreements and their Annexures. They are also required to be completely familiar with bank guarantees and other banking and legal matters relevant to the final signing of the Lease Agreement.

The Leasing Consultant is primarily concerned with the mass of paperwork involved in the preparation of all the necessary documentation that protects both Tenant and Landlord.
SoundRock’s Consultants are meticulous in achieving these vital steps so that in the case of any future dispute, the actual data is clearly captured in writing and the dispute should then be easily resolved. The accurate description of both the Tenant’s and the Landlord’s rights in the agreement reduces the number of disputes as both parties have a clear idea of both their rights and their obligations before signing the Lease.

Thereafter the process of preparing the new tenant for occupation of their new premises is a procedure carefully monitored and assisted by the SoundRock Tenant Coordinator.